Get daily insights on the most important news impacting the space economy
Join thousands of space leaders today.
Payload Mobile
Payload: We cover the business and policy of space.

Good morning. Happy International Day of Human Space Flight to all who celebrate. 

In 2011, the UN formally named April 12 a tribute to humanity’s cosmic endeavors. Why April 12? Well 61 years ago today, Soviet cosmonaut Yuri Gagarin became the first human to orbit Earth in 1961. And two decades later, the Space Shuttle flew its first flight.

So, in today’s edition…We’re doing things differently. Payload is running a few special spaceflight-themed stories, with a unique bent, to honor the occasion at hand.

Was this email forwarded to you? Sign up here.

  Space Perspective Unveils Interior Tourism Capsule Design

The future of space tourism may look nothing like the sterile, utilitarian white rooms imagined in the sci-fi staples we grew up with. Instead, it could be comfortable, familiar, and focused on fostering human connection and empathy, according to Space Perspective cofounder, co-CEO and CTO Taber MacCallum.

Space Perspective: The space-tourism-via-balloon startup aims to capture the essence and experience astronauts have of spaceflight. “When you talk with astronauts about their experience, they don’t talk about the microgravity, the rocket ride…what they talk about is hours spent at the window looking at the Earth below,” said MacCallum. 

“That’s the quintessential experience.”

Space Perspective is developing a passenger capsule that will carry eight passengers and a pilot to a ~100,000ft suborbital altitude, ascending over two hours, floating for at least two hours, and descending over two hours for a minimum 6-hour journey that could be extended to as long as a full day. At the end of the flight, the capsule will splash down in the ocean.

Flying in luxury

Today, Space Perspective unveiled the interior design of SpaceShip Neptune, its passenger capsule. The space is designed with comfort and human connection in mind, looking more like a high-end lounge with a cocktail bar and panoramic windows than a space station. 

  • The design philosophy: “We don’t want people to get nervous as they see the Earth fading below them,” said MacCallum. “We want people to enjoy it. We want people to have a way to maybe look away if it’s getting too much.”

The design uses muted colors to reduce any glare on the windows, which will provide a panoramic, 360-degree view of planet Blue.

Tickets are $125,000 a head. The startup has already sold ~600 tickets, and MacCallum says the demand has come from across age groups, not just the retired folks he originally envisioned as the target customer. 

  • “That market is certainly there,” he said. “But we’re seeing across the board, a range of, you know, millennials who think this is an important experience, people who just want to have a good time with their friends.”
  • To fund development, Space Perspective has raised $48M to date. 

Balloons vs. rockets? The two ways of getting to suborbital space each have their benefits and drawbacks, MacCallum said. A balloon flight won’t give you the thrill or the feeling of weightlessness you get from something like Blue Origin’s tourist flights, but a balloon gives you a longer-lasting experience and gentler ride.

  • MacCallum emphasized that the balloon flight will be especially safe for passengers since it never has to transition flight modes from the balloons to aerodynamic flight to a parachute landing—it’s just the balloon gliding all the way down. “Whenever you transition from one mode to another, there’s risk,” MacCallum said.

In the works: Space Perspective is in the designing and building stage right now. The company plans to begin test flights later this year, and is targeting 2024 for its first commercial flights.

  World View: Ticket Sales Exceeding Expectations

World View is a Tucson, AZ-based remote-sensing and space tourism stratospheric balloon developer. The startup is on a publicity blitz, making waves recently at SXSW in Austin, appearing on The Today Show, and naming actor Adrian Grenier as “chief earth advocate.” 

We caught up with CEO Ryan Hartman to hear more about World View’s roadmap. 

The 100,000-ft. view 

The company is in the business of “stratospheric exploration,” Hartman said, split among the dual business lines of hoisting 1) payloads and 2) people. 

  1. For 7+ years, World View has leveraged its balloon stack to observe Earth for scientific organizations, governments, and companies. Hartman said the stratospheric sensor set enables 45 days of persistent coverage at “very high resolutions.” 
  2. “We were doing well in the remote-sensing side of the business,” Hartman said, “but I started looking at space tourism…and recognizing that there was something unique we could offer.”

The consumer-facing side of the business is set to launch in 2024, via a 10,000-lb. pressurized capsule and football stadium-sized balloon. 

What goes into Balloon UX?

  1. Safety-first design. “This is the safest way to experience viewing the Earth from the darkness of space, seeing the curvature of the Earth,” Hartmain said. 
  2. Zero-pressure balloons. The World View team has “taken the time to learn how to scale” its stratospheric platform to the size needed for both sensing and space tourism.
  3. Optimize around 1) windows and 2) time. You want customers to experience the Overview Effect as seamlessly as possible, but you also don’t treat interior comfort on the multi-hour journey as an afterthought. 
  4. World View plans to launch from bespoke spaceports at the Grand Canyon, the Great Barrier Reef, Serengeti, Aurora Borealis, Amazonia, the Giza Pyramids, and the Great Wall of China (in that order). 

Other considerations

  • On customer demand: Ticket sales (starting at $50,000) are exceeding Hartman’s expectations. He wouldn’t share hard numbers, but World View plans to do so in the not too distant future.  
  • At scale: Operating efficiencies could afford the startup some flexibility around pricing, but the startup also may try to eventually upsell packages around specific, unpredictable “flying seasons” and celestial events like solar eclipses. 
  • Costs: Lift gas—ie, helium—is World View’s largest variable cost. On the B2B/B2G side, sensors and the team needed to support 45-day journeys are also sizable cost drivers. While tourism and sensing are “completely different businesses,” Hartman said the bottom line of both will be boosted by balloons designed for significant reusability, duration, and flight efficiency. 
  • Use cases: World View has imagined weddings and summits taking place on its balloons, art (and yes, NFTs) being made, and various types of new research being conducted. Most importantly, though, there’s “all of the other things that I’m not creative enough to think about,” Hartman said. 

Closing thoughts…”We have to have a very healthy space program, globally [and] not just in the US…to understand our planet and become better stewards of our planet as well.”

  The crew program you’ve never heard of

Credit: Andrew Parsonson/European Spaceflight
Credit: Andrew Parsonson/European Spaceflight

Today, there is currently only one initiative developing crewed launch capabilities in Europe. It’s not ESA, CNES, or a private startup. It’s a moonshot venture from a group of enthusiasts working in their spare time, funded by donations. Their north star: develop a single-person suborbital vehicle.

The scrappy underdogs

Founded in 2011, Denmark-based Copenhagen Suborbitals bills itself as the world’s only crewed amateur spaceflight program. To date, the non-profit has launched 7 rockets and test capsules from a floating launch site in the Baltic Sea. The group is now working on Spica, its most ambitious project to date. Status update:

  • A test article of the capsule is being developed
  • Construction of the propellant tanks is complete
  • Work on the first the 100kN BPM-100 engine began recently
  • A test stand to static fire the engine is nearing completion

Still to come: Once complete, Spica aims to launch one intrepid volunteer—and itself—into the annals of space history, alongside Gagarin and Shepard.


End-users of satellite-derived data need simple tools to leverage existing space infrastructure for their business cases. Space-as-a-service does not fit everyone. Learn how Precious Payload is helping non-space companies access space by building AWS-like developer tools for custom space missions here.

End-users of satellite-derived data need simple tools to leverage existing space infrastructure for their business cases. Space-as-a-service does not fit everyone.

Precious Payload is helping non-space companies access space by building AWS-like developer tools for custom space missions. Learn more here

In Other News

  • Rocket Lab (NASDAQ:RKLB) broke ground on the Wallops, VA Neutron facility, and will announce Q1 financial results May 16. Busy month for the Rocket Lab crew…
  • Redwire (NYSE:RDW) says it’s in compliance with NYSE and SEC reporting requirements.
  • Pythom Space, a launch startup, published video that suggested it was playing fast and loose with rocket tests, Ars Technica reports. Pythom issued a response yesterday standing its ground, saying that it did not cut corners. 
  • FIRMS, NASA’s fire detection satellite dataset, is being used to spot new blazes in Ukraine that correspond with reported military clashes. 

On the Move

  • First in PayloadSeraphim Investment Director Jeff Crusey is departing the London VC firm to start his own fund, Payload has learned. Crusey’s new venture will be a Texas-based, early-stage deeptech fund that backs national security and space startups. 
  • Hedron (formerly Analytical Space) announced April 4, 2022 that Dan Nevius was stepping down as CEO, effective immediately. CTO Baris Erkmen is the new CEO and has joined Hedron’s board. 
  • Rocket Lab (NASDAQ:RKLB) hired Arjun Kampani as GC, senior VP, and corporate secretary. Kampani last held the same roles at Aerojet Rocketdyne (NYSE:AJRD).
  • SatixFy CFO Yoav Leibovitch has stepped up as interim CEO after cofounder and former chief executive Yoel Gat passed away. The company had already announced that a new CEO would be joining the company on June 26, 2022.
  • hired Catherine Bingel as VP of people and culture. Bingel previously held the same position at Utility Cloud.
  • Vaya Space hired Jack Blood as Chief Revenue Officer. Blood was formerly Vaya’s VP of global sales and marketing.

60+ Years of Spaceflight in Five Photos

#1: 61 Years ago, today. Yuri on his way to the launchpad, and a newspaper headline detailing his orbital trip.
#2: On the historic Apollo 11 mission, NASA landed a man on the moon in July 1969.
The April 12 launch at Pad 39A of STS-1, just seconds past 7 a.m., carries astronauts John Young and Robert Crippen into an Earth orbital mission scheduled to last for 54 hours, ending with unpowered landing at Edwards Air Force Base in California.
#3: 41 years ago today. STS-1, the Space Shuttle’s first flight, launches just moments after 7 am on April 12 from Pad 39A. Image: NASA
 SpaceX Falcon 9 rocket carrying the company's Crew Dragon spacecraft is launched on NASA’s SpaceX Demo-2 mission to the International Space Station with NASA astronauts Robert Behnken and Douglas Hurley onboard, Saturday, May 30, 2020,
#4: The Demo-2 mission launched NASA astronauts Bob and Doug aboard a Falcon 9 and Crew Dragon on May 30, 2020.
NASA’s SLS and SpaceX’s Falcon 9 at Launch Complex 39A & 39B
#5: Six days ago. SLS and Falcon 9 sit side by side on LC 39A & 39B. Two human-rated rockets…you don’t see that every day.