There is no shortage of companies in the space industry that harness artificial intelligence (AI) in novel ways, including optimizing spacecraft design, navigating satellites autonomously, or analyzing vast amounts of Earth observation data. But what about leveraging the power of AI to effectively engage their potential customers?

Pluto 5000, which launched its AI Explorer platform-as-a-service at TechCrunch Disrupt 2023, intends to help both enterprise and startup space organizations do just that in an approachable yet powerful solution.

There are four things all sales and marketing teams in the space industry know to be true:

1. Their teams are often understaffed and underfunded in favor of costly and higher-priority engineering requirements.
2. Selling dual-use technology can be extremely nuanced, as you’re trying to reach diverse audiences across a variety of government and commercial customers.
3. In addition to customer market segments, it’s also important to consider how your content will be perceived by other stakeholders such as talent, partners, investors, and the media.
4. It can be increasingly challenging to stand out in a fast-growing market with an ever-increasing number of new entrants, bespoke events, and media outlets.

With AI Explorer, Pluto 5000 attacks these challenges in a holistic way to help companies accelerate growth. Their AI business operating system connects the marketing and sales enablement functions in a way that is tailored to the space industry. 

How it Works

AI Explorer’s key premise is to deliver custom, dynamic experiences when users interact with your company online. The platform is designed to complement existing systems and can be deployed through a single line of code—it’s as simple as adding a script tag to your website.

AI Brain: The AI Explorer platform is centralized around a proprietary AI Brain owned by your company. Powered by a network of Large Language Models (LLMs), the AI Brain harnesses existing resources across your company’s sales and marketing collateral. The AI Brain builds on top of large sets of multimodal data and understands and applies both company and end user context in real time. Its Poly-AI infrastructure continuously integrates the latest AI models and capabilities and automatically applies them across your system. The AI Brain continuously adapts and evolves with your business, powering the AI agents on your site, while also sharing its learnings for the benefit of your team and future AI Agent interactions.

AI Agent: The AI Agent engages with your site visitors to learn more about them and provide auto navigation and real-time copy changes to ensure delivery of the most relevant information. Each session is automatically stored in a privacy-forward AI Data Locker exclusively managed by the site visitor. The AI Agent can remember and resume conversations with the end user upon subsequent visits to your site—without the use of third-party cookies.

AI Command Center: The easy-to-use admin portal provides you with AI-enabled observability across your entire organization, generating business insights on your documents, webpages, and strategies, and interaction insights about market needs, concerns, and opportunities. This enhances your team’s understanding of your business and customer interactions to drive data-backed decisions for growth and innovation.

An Immediate Impact

Once operational, AI Explorer automatically begins impacting your organization’s sales and marketing cycles:

• Personalized Experience: Deliver a high-touch, personalized experience for every site visitor, akin to what your best sales and marketing leaders offer. You can also provide additional context around your business goals that the AI Agent can apply when creating customized experiences for different audiences without changing your website.

• Boost Buyer Confidence: Simplify complex product and service offerings with an AI Agent that answers questions, provides detailed information, and knows when to transition the interaction to a live sales agent.

• Convert and Qualify Leads: AI Explorer converts more leads and ensures they are highly qualified by taking on the initial discovery process.

• Localization: Dynamically change content to speak to visitors in their preferred language, making it easier to expand into new markets.

• Offline and Online Integration: Seamlessly connect offline and online experiences. For example, AI Explorer can recognize a conference attendee and treat them as a warm lead.

• Targeted Product Promotions: Leverage AI Explorer to drive product promotions for specific customer audiences.

• AI-Generated Insights: Access market segmentation and user flow analyses effortlessly, along with actionable suggestions for next steps.

Moving On: As important as what companies gain is what they leave behind. AI Explorer eliminates the need for additional engineering or data science resources and empowers your team to avoid A/B testing, complex logic trees, and manual data analysis.

By harnessing advanced AI technologies, Pluto 5000’s AI Explorer addresses challenges like under-resourced teams, nuanced dual-use tech promotion, and engaging diverse stakeholders. The platform delivers personalized user experiences, actionable insights, and streamlined sales and marketing operations.

Through its current beta program, Pluto 5000 aims to reveal the transformative potential of applied AI for the space industry and to help companies stay competitive in the global space economy.