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Direct-to-Cell Pricing Revealed, Market Impact: Analysis 

The most exciting moment of Sunday’s Super Bowl was finally getting concrete direct-to-cell pricing numbers.  T-Mobile announced the following pricing plans for Starlink’s no-dead zone connectivity.  T-Mobile’s stock jumped 3% on the news for an $8B increase in market value. Not bad value for a Super Bowl ad: spend $8M, get $8B.  The pricing also […]