Maxar Intelligence, the US-based geospatial intelligence company, announced a new headquarters for its international government business unit today.
The headquarters, which will be based in the company’s West London office, will serve as a sales and engineering hub for the company’s rapidly expanding international defense clients.
Goods and services: Part of the team’s directive is to uncover ways to tailor Maxar’s data and analytics tools to fit the individual intelligence gathering needs of allied nations.
The breadth of data Maxar can offer—from 30-cm HD imagery to spectral imagery that can identify and map natural materials—requires a deep understanding of the needs of each particular government, and time spent working on government premises to put that data to use.
“We are no longer just selling the standard data from our satellites. We love our data, it’s the basis of what we do, but more and more the defense and intelligence customers are requiring solutions,” Anders Linder, general manager of Maxar Intelligence’s international government division, told Payload.
Conference room of Lords: Maxar also appointed Lord Stuart Peach, the UK’s former chief of defence staff and former chairman of NATO’s Military Committee, as a senior advisor to help the company better reach the intelligence community and understand what’s needed.
Peach is the latest in a series of high-level advisors who have joined Maxar to identify ways to grow the company’s book of overseas government business. The company also appointed Tadashi Miyagawa, former director general of defense intelligence headquarters at the Japanese Ministry of Defense, as an advisor in Asia-Pacific.
“We are picking the brains of someone who has been in the middle of things and knows actually how we do it because something we have learned over the years is that you can’t push a product inside out to the customer,” Linder said.
