Starlink App Sees Downloads Spike in Ukraine

SpaceX has delivered at least three batches of dishes, pictured above. Images via Fedorov Mykhailo on Twitter.

SpaceX has delivered at least three batches of dishes, pictured above. Images via Fedorov Mykhailo on Twitter.

SpaceX has trucked in Starlink terminals to Ukraine to keep the country online during the ongoing war. Over 5,000 terminals are in the country, the Washington Post reported over the weekend.  

  • Tesla has complemented these efforts by supplying battery storage systems that can power Starlink dishes, per an internal company email seen by CNBC.
  • SpaceX has reprioritized resources to counter signal jamming in Ukraine. The threat is real: Thousands of Viasat European terminals were seemingly bricked by a cyberattack at the outset of the war.
  • Beyond cyber threats, using Starlink in Ukraine may also pose physical risks, as uplink transmissions could become beacons for cruise missiles or airstrikes. “Probability of being targeted is high,” Elon Musk noted earlier in March. “Please use with caution.” 
  • Use cases run the gamut. One out-there application = Elite Ukrainian unit Aerorozvidka is using Starlink to stay connected to its drones, The Times of London recently reported.

Plenty of ink has been spilled on the physical inflows of Starlink hardware. What’s the latest on software side of the equation? To get a better sense of how Starlink iOS and Android downloads are trending, Payload dug into data from mobile app analytics providers Sensor Tower and 42matters.

Via Sensor Tower (snapshot as of 3/17)

Starlink’s app has seen ~295,00 lifetime installs across the iOS and Android Ukrainian app stores, per Sensor Tower estimates shared Thursday with Payload. The lion’s share of installs came during the week of 3/10-3/16, when Starlink was downloaded 224,000 times (~76% of lifetime downloads). That’s a 14x week-over-week jump over the 16,000 installs seen from the previous seven days. 

Starlink became the most downloaded free app in Ukraine last Sunday, per Sensor Tower, with 21,000 iOS/Android installs. 

Via 42matters (data runs through 3/19)

Ukraine Starlink downloads, Feb. 21 – March 19. Via 42matters

From Feb. 21 to March 19, Ukrainians downloaded Starlink 129,147 times (65% through iOS; 35% through Android). For whatever reason, the Google mobile operating system has gained share in recent days. Two key inflection points in the Ukraine download data:

  1. Starlink downloads surged 422% between Feb. 20 and 22, in the days leading up to the war.
  2. On March 19, a day after the most recent Starlink shipment arrived, the app surpassed 13,000 daily downloads.

So far, according to 42matters, Ukraine represents ~30% of Starlink’s ~432,000 downloads in 2022:

Global Starlink downloads in 2022. Via 42matters

It’s not just Ukraine…”We’re also seeing an uptick in Starlink downloads in neighboring countries, like Russia, Belarus, Poland, and Moldova,” 42matters Senior Mobile Insights Analyst Alexander Braelow told Payload. Russians have downloaded Starlink 34,064 times since Feb. 22, while Poles have installed the app almost 10,000 times over the same stretch.

Interpreting the data

Bear in mind that these are preliminary, third-party findings rather than ironclad numbers, which could partially explain the variance in reporting between the two providers. And a Starlink download ≠ an active user. Sifting through the data, we had a couple additional questions for Braelow (Payload Qs in bold):

How many days has Starlink been at the top of the respective app stores in 2022?
Globally, it’s tough to say. You’d have to tally it up country by country. However, in Ukraine, the iOS app ranked #1 overall for 3 days (March 14th, 18th, and 19th). It spent a number of days in the #2 spot as well, just behind the air raid alarm app Повітряна тривога. Moreover, since February 27th, it has ranked #1 in Ukraine among ‘Utilities’ apps for 12 days.

The Android app has been a little more sluggish, although, as noted earlier, that appears to be changing with the latest shipment. It hasn’t topped Ukraine’s Android top charts yet, however, it has ranked #2 in the country, behind the air raid alarm app, for 5 days straight (March 16th-20th). It has also topped the ‘Tools’ category in Ukraine for six consecutive days (March 15th-20th).

Do you have any sense of how many of these downloads represent actual users?
Not yet. We calculate monthly active users (MAUs) for all Android apps, but we haven’t gathered enough data for March to be able to say anything conclusively. That said, based on February’s data, it appears MAUs are trending upwards in a pretty noticeable way. I’d be happy to circle back around when we get more clarity, though.

The bigger picture

Network Connectivity in Ukraine | March 17 | Via NetBlocks

Nearly a month into the war, Ukrainian networks have proven remarkably resilient. Telcos and internet service providers (ISPs) have been able to stay online, as Forbes explains, thanks to repair technicians known as “hidden heroes,” industry-wide cooperation, government support, and additional digital defensive measures. 

But airstrikes and cyberattacks are taking their toll. As of 3/17, Ukraine’s observable connectivity sat at 77% of ordinary levels, per internet monitor NetBlocks. In Kherson, the first city to fall to Russian forces, ISP Volia’s connectivity levels have dropped to 2% of pre-war levels, NetBlocks said yesterday. 

At a time when internet connectivity via traditional means may be harder to come by in besieged cities and rural parts of Ukraine, app download data shows surging interest in SpaceX’s satellite broadband service. Hardware availability is presumably still a bottleneck, making it less likely that terminals will be distributed far and wide across the country. “Even if it’s only from the select few who have been chosen to receive these devices, it’s better than having a total absence of information,” NetBlocks Director Alp Toker told the BBC on March 1.

+ While we’re here: The FBI and US cyber agency CISA have warned satellite communications (SATCOM) operators to harden their networks. In a joint advisory issued last Thursday, the agencies say they’re “aware of possible threats” to domestic and foreign SATCOM networks. The agencies suggest that US SATCOM operators “significantly lower their threshold for reporting and sharing indications of malicious cyber activity.”

Note: This story was updated 3/22 to include additional answers from Braelow.