BusinessPayload Pioneers 2023

Payload Pioneers 2023: Brendan Rosseau

Brendan Rosseau believes even Earth-bound businesses need to be prepared for the space economy to take off. It’s a rallying cry the 26-year-old brought to Harvard Business School as a teaching fellow, where he helped launch the business school’s first space class, titled “Space, Public, and Commercial Economics.” 

“None of the top 20 MBA programs had a space curriculum—until Brendan helped launch one at HBS in 2020 and 2021 with Dr. Matt Weinzierl,” Malory McLemore, cofounder and CEO of Stell Engineering, wrote in Rosseau’s nomination. “Studying a business model to go to Mars or fight China in space was unheard of in a place where everyone is focused on big tech and private equity roles.”

The importance of space: The class, which has ~100 students, typically attracts MBA candidates from Harvard, but it’s also open to aeronautics and astronautics graduate students from MIT, public policy students from Harvard’s Kennedy School, and other space-focused grad students in Cambridge, MA. That diversity leads to a “unique, nuanced classroom dynamic,” Rosseau wrote.

But Rosseau is also preaching the importance of space outside the classroom. He co-authored a Harvard Business Review article last year titled “Your Company Needs a Space Strategy. Now,” which was recognized as one of the 10 top reads of the journal that year. 

What’s next: Rosseau is working on co-authoring a book to be published in fall 2024 “that will provide a large, diverse group of readers with a deeper dive on issues central to the space economy, through the lens of economics,” he wrote.

Related Stories
Business

L3Harris Sells Majority of Propulsion Business to AEI for $845M

In the first major transaction of 2026, L3Harris Technologies ($LHX) is shedding the bulk of its propulsion business—and Rocketdyne is so back.

BusinessExplainerLaunch

What to Expect in 2026

2025 was a transformative year for the global space industry. 2026 will be the year in which many long-term plans (hopefully) take first flight.

BusinessISAM

Space Forge Ignites Plasma in Space

On the last day of the year, the in-space manufacturing startup said it successfully generated plasma aboard its ForgeStar-1 craft in LEO. The manufacturing furnace aboard the sat reached temperatures north of 1,000°C, which is essential for the orbital semiconductor manufacturing that the company is hoping to achieve.

BusinessLaunchLEO

Exolaunch to Deploy 22 Sats on SpaceX Twilight Mission

SpaceX is ready to bring customers on a sunset cruise.