Direct-to-Cell Pricing Revealed, Market Impact: Analysis
The most exciting moment of Sunday’s Super Bowl was finally getting concrete direct-to-cell pricing numbers. T-Mobile announced the following pricing plans for Starlink’s no-dead zone connectivity. T-Mobile’s stock jumped 3% on the news for an $8B increase in market value. Not bad value for a Super Bowl ad: spend $8M, get $8B. The pricing also […]